Latest QUAD Exhibition Breaks All Previous Visitor Records

Wed 1st March, 2017 @ 2:54pm by seedcreativenetwork

Latest QUAD Exhibition Breaks All Previous Visitor Records

Figures have been announced for QUAD’s recent exhibition, 'What a Loving, and Beautiful World' by Japanese collective 'teamLab'. With 19,287 visitors the exhibition has broken all previous visitor records for the venue.

The visitors to 'What a Loving, and Beautiful World' break the records of two previous QUAD exhibitions: 'The Pride and the Passion: Contemporary Art, Football and the Derby County Collection' and 'V.02', a display of interactive digital artwork.

QUAD CEO Adam Buss commented “This exhibition has brought in so many new visitors to the venue. It is testament to how potentially complex digital technology can be presented in an inspiring and accessible way to engage with audiences of all ages.”

QUAD Curator Peter Bonnell added “What a Loving, and Beautiful World’ is actually about people coming together and these visitor figures demonstrate the appeal of great art.”

'What a Loving, and Beautiful World' is an installation of projected computer generated artworks featuring twenty-two Sino-Japanese nature-inspired characters, including sun, moon, water, trees and birds, by the calligrapher Shishū. As the characters cascade down from ceiling to floor they can be activated either by human touch or shadows, transforming the images into new motifs associated with their meanings.

As these images and the viewers interact with one another, more forms emerge that transform into and ever-evolving installation landscape. The artwork, from 2011, is by teamLab a Japanese interdisciplinary creative collective who describe themselves as ‘Ultra-technologists', producing large-scale immersive installations that utilise the latest computer modelling techniques to create stunning interactive visual art experiences.

What a Loving, and Beautiful World, in QUAD was the UK premiere of the exhibition.



No comments yet... why not be the first?

Leave a comment