A Journey Into Sleep // branding

Wed 22nd May, 2013 @ 8:38pm by sophieshearsmith

A small publication which can be found on a train to visually represent a passage into sleep and dreams (REM sleep). Each page shows a layer and state of sleep that we encounter and how we move through dreams, physical changes and sensations. The chosen audience (25+) often spend time on trains to and from work and it is likely they will sleep or nap during this time. The publication offers escapism from the working world to venture into the sleeping mind and encourages the discussion of sleep and dreams which is often viewed by many as an unimportant part of life.



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