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Simplified branding – how effective food packaging design uses shape and colour

Mon 17th June, 2013 @ 12:08pm by studiorokit

As consumers we’re bombarded with marketing messages on a daily basis. It’s a war out there, companies are in an endless arms race to try and create branding that both sticks in the mind and also drives emotional responses. In a look at how effective food packaging design uses shape and colour and are essential basic elements in effective branding. Simplified branding, to the point where only shape and colour remain is surprisingly effective, direct and above all, memorable. The most basic building block of design – shape and colour – is the true international language which drives many of our global brands.

In fact, the chances are that when you think about any given brand it’s the shape and the colour that you remember first as you recall the image, the detail is filled in later. Shape and colour are the key.

We’ll add to our list of simplified branding illustrations in the coming months. In the mean time, enjoy the first round. Answers at the bottom of the page. So, here goes, big brands get the simplified branding treatment by Studio ROKIT. Enjoy.

Got a favourite bit of food packaging that you think we should give the Studio ROKIT simplified branding workout? Let us know in the comments.

Got a favourite bit of food packaging that you think we should give the Studio ROKIT simplified branding workout? Let us know in the comments.

1. Heinz Ketchup 2. Heinz Baked Beans 3.Birds Custard 4. Roses Lime Cordial 5. Helman’s Mayonaise 6. Kit-Kat 7. Coleman’s English Mustard 8. Robinson’s Golden Shred Marmalade 9. Wilkin & Sons Marmalade 10. Jif Lemon Juice 11. Walker’s Roast Beef Monster Munch 12. Ice Magic 13. Fairy Original Washing Up Liquid 14. Shandy Bass 15. Encona West Indian Hot Pepper Sauce 16. Marminte

The post Simplified branding – how effective food packaging design uses shape and colour appeared first on Studio ROKIT.

[source studiorokit.com]

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