Emelec Branding

IDENTITY DESIGN IS ONE OF MY FAVOURITE TASKS TO DO AND CREATING THIS LOGO FOR EMELEC WAS VERY FUN, I BEGAN BY DRAWING UP PLENTY OF IDEAS ON PAPER AND DEVELOPING A FEW OF MY FAVOURITES BEFORE CONSULTING THE CLIENT. I REALLY LOVE THE FINAL OUTCOME BECAUSE OF THE COLOUR PALETTE OF MY BUSINESS CARDS, YELLOW ON BLACK WITH LOADS OF NEGATIVE SPACE REALLY DOES THE DESIGN JUSTICE AND CATCHES THE EYE OF MANY CUSTOMERS. THE COMPANY IS A NEW UP AND COMING ELECTRICIAN BUSINESS FROM MY HOMETOWN AND I CAN'T WAIT TO SEE MY DESIGN IN THE FLESH.

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